Brand New: Viitorul chip al brandurilor: cu 30 de ilustratii alb-negru/ Wally Olins; traducere din limba engleza de Irina Vainovski-Mihai
Comunicare.ro, 2015, Bucuresti
, (carte) 207p., ISBN 978-973-711-524-9
Topics (ro): nume comercial - marketing - publicitate Topics (en): brand - branding - marketing - advertising | | Position: Jc-OLI
UDC: 659.126; 339.138
Reviews: Google, Amazon (UK,DE,FR), Barnes&Noble, BibNat, BCU, WorldCat, LOC |
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