Managing New Product Development and Innovation: A Microeconomic Toolbox / Hariolf Grupp, Schlomo Maital; with contributions from Amnon Frenkel and Knut Koschatzky as well as Asaf Ben Arieh, ...
Edward Elgar Publishing Ltd., 2001, Cheltenham, UK - Northampton, MA
, (carte) xxii, 356 p., ISBN 1-84064-571-7
Topics (ro): produse noi - management de productie; inovatii tehnologice - aspecte economice; inovatie si profitabilitate; productivitate - inovatie - profit; Topics (en): - | | Position: Jc-GRU
UDC: 338.3
Series: New Horizons in the Economics of Innovation |
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